About

Experience & Work

Resume

Instagram

LinkedIn

About

Experience & Work

Resume

Instagram

LinkedIn

Noise

Noise

Noise

Noise is India’s No. 1 smartwatch and fitness brand, offering tech-driven products for an active lifestyle. The NoiseFit app plays a key role in enhancing user engagement through fitness tracking, gamification, and community features.

Noise is India’s No. 1 smartwatch and fitness brand, offering tech-driven products for an active lifestyle. The NoiseFit app plays a key role in enhancing user engagement through fitness tracking, gamification, and community features.

Noise is India’s No. 1 smartwatch and fitness brand, offering tech-driven products for an active lifestyle. The NoiseFit app plays a key role in enhancing user engagement through fitness tracking, gamification, and community features.

Role & Responsibilities:

Role & Responsibilities:

As an Assistant Design Manager, I was responsible for leading the design of the NoiseFit app, ensuring a seamless and engaging user experience. I introduced micro-animations and improved collaboration between design, tech, and business teams to drive impactful product updates.

As an Assistant Design Manager, I was responsible for leading the design of the NoiseFit app, ensuring a seamless and engaging user experience. I introduced micro-animations and improved collaboration between design, tech, and business teams to drive impactful product updates.

As an Assistant Design Manager, I was responsible for leading the design of the NoiseFit app, ensuring a seamless and engaging user experience. I introduced micro-animations and improved collaboration between design, tech, and business teams to drive impactful product updates.

I played a key role in:

  • Overhauling the NoiseFit app’s UX/UI to enhance user engagement.

  • Implementing Lottie micro-animations to create fluid interactions.

  • Managing cross-functional collaboration with tech, marketing, and strategy teams.

  • Establishing a scalable UI system to maintain brand consistency.

  • Learning and applying project management principles for smoother execution.

I played a key role in:

  • Overhauling the NoiseFit app’s UX/UI to enhance user engagement.

  • Implementing Lottie micro-animations to create fluid interactions.

  • Managing cross-functional collaboration with tech, marketing, and strategy teams.

  • Establishing a scalable UI system to maintain brand consistency.

  • Learning and applying project management principles for smoother execution.

I played a key role in:

  • Overhauling the NoiseFit app’s UX/UI to enhance user engagement.

  • Implementing Lottie micro-animations to create fluid interactions.

  • Managing cross-functional collaboration with tech, marketing, and strategy teams.

  • Establishing a scalable UI system to maintain brand consistency.

  • Learning and applying project management principles for smoother execution.

The Impact:

The Impact:

  • Average time spent (daily)
    Increased from 1 min to 2.5mins

  • Daily goals completion
    Increased from 15% to 45%

  • App stickiness (Users coming daily over a month)
    Increased from 5% to 12%

  • Month on Month user retention
    Increased from 30% to 50%

  • Average time spent (daily)
    Increased from 1 min to 2.5mins

  • Daily goals completion
    Increased from 15% to 45%

  • App stickiness (Users coming daily over a month)
    Increased from 5% to 12%

  • Month on Month user retention
    Increased from 30% to 50%

  • Average time spent (daily)
    Increased from 1 min to 2.5mins

  • Daily goals completion
    Increased from 15% to 45%

  • App stickiness (Users coming daily over a month)
    Increased from 5% to 12%

  • Month on Month user retention
    Increased from 30% to 50%

NoiseFit became India's No.1 health and fitness app—a milestone achievement.

NoiseFit became India's No.1 health and fitness app—a milestone achievement.

NoiseFit became India's No.1 health and fitness app—a milestone achievement.

Selected Work

Selected Work

PedalStart – “Accelerating Founders' Journeys”

PedalStart – “Accelerating Founders' Journeys”

PedalStart – “Accelerating Founders' Journeys”

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

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Duroflex – “Reimagining Sleep Online”

Duroflex – “Reimagining Sleep Online”

Duroflex – “Reimagining Sleep Online”

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

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Haldiram – “A Global Flavor Journey”

Haldiram – “A Global Flavor Journey”

Haldiram – “A Global Flavor Journey”

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

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Hero MotoCorp – “A World on Wheels”

Hero MotoCorp – “A World on Wheels”

Hero MotoCorp – “A World on Wheels”

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

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Flexprice – “Simplifying Smart Pricing”

Flexprice – “Simplifying Smart Pricing”

Flexprice – “Simplifying Smart Pricing”

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.

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