FirstPrincipleStudio
FirstPrincipleStudio
FirstPrincipleStudio
FirstPrincipleStudio is a UX/UI design studio that partners with startups, agencies, and established companies to create exceptional digital experiences. The studio specializes in web and app design, SaaS platforms, micro-interactions, and interactive UI solutions.
FirstPrincipleStudio is a UX/UI design studio that partners with startups, agencies, and established companies to create exceptional digital experiences. The studio specializes in web and app design, SaaS platforms, micro-interactions, and interactive UI solutions.
FirstPrincipleStudio is a UX/UI design studio that partners with startups, agencies, and established companies to create exceptional digital experiences. The studio specializes in web and app design, SaaS platforms, micro-interactions, and interactive UI solutions.
Role & Responsibilities:
Role & Responsibilities:
As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.
As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.
As the Founder and Senior Product Designer at FirstPrincipleStudio, I’ve worked with all kinds of clients—startups, agencies, and established companies—solving a variety of design challenges. From full-scale web apps to SaaS platforms, I’ve handled everything from UX strategy to pixel-perfect UI, ensuring smooth, engaging experiences.
Here’s what I focused on:
Designing end-to-end experiences across different industries.
Adding micro-interactions that make interfaces feel alive.
Building scalable design systems to maintain consistency.
Collaborating with developers to bring designs to life smoothly.
Learning how to run a design studio while balancing creativity and business.
Here’s what I focused on:
Designing end-to-end experiences across different industries.
Adding micro-interactions that make interfaces feel alive.
Building scalable design systems to maintain consistency.
Collaborating with developers to bring designs to life smoothly.
Learning how to run a design studio while balancing creativity and business.
Here’s what I focused on:
Designing end-to-end experiences across different industries.
Adding micro-interactions that make interfaces feel alive.
Building scalable design systems to maintain consistency.
Collaborating with developers to bring designs to life smoothly.
Learning how to run a design studio while balancing creativity and business.
My Learnings:
My Learnings:
Broadened my expertise by working across different project types and industries.
Strengthened my ability to balance creativity with business objectives.
Refined my skills in micro-interactions and enhancing digital experiences.
Broadened my expertise by working across different project types and industries.
Strengthened my ability to balance creativity with business objectives.
Refined my skills in micro-interactions and enhancing digital experiences.
Broadened my expertise by working across different project types and industries.
Strengthened my ability to balance creativity with business objectives.
Refined my skills in micro-interactions and enhancing digital experiences.
Selected Work
Selected Work
PedalStart – “Accelerating Founders' Journeys”
PedalStart – “Accelerating Founders' Journeys”
PedalStart – “Accelerating Founders' Journeys”
Overview :
PedalStart is a Startup founders' community platform and accelerator, they enable founders in their POC/MVP stage and invest in the first fundraising round with the help of ex-founders, successful founders, and domain experts.
The project was to design and develop a website for PedalStart reflecting a startup oriented ecosystem.
Overview :
PedalStart is a Startup founders' community platform and accelerator, they enable founders in their POC/MVP stage and invest in the first fundraising round with the help of ex-founders, successful founders, and domain experts.
The project was to design and develop a website for PedalStart reflecting a startup oriented ecosystem.
Overview :
PedalStart is a Startup founders' community platform and accelerator, they enable founders in their POC/MVP stage and invest in the first fundraising round with the help of ex-founders, successful founders, and domain experts.
The project was to design and develop a website for PedalStart reflecting a startup oriented ecosystem.
Landing Section
A minimal yet impactful visual introducing PedalStart’s core philosophy of building ideas into successful businesses. Highlights include key achievements like 45+ startups accelerated and a thriving community of over 3000 startups.
Pushing the Hustlers
A dynamic showcase of PedalStart's contributions to startup fundraising. Key highlights include 25CR+ total funds raised and 12CR+ invested directly, reinforcing their focus on execution over pitch.
The Hustlers
Showcasing the startups and founders driving innovation with PedalStart. This section highlights the thriving entrepreneurial spirit, featuring company logos and numbers that reflect their journey and achievements.
Startup Showcase
A detailed glance at PedalStart’s thriving startup ecosystem. This section presents a bento-grid design that offers an intuitive and structured view of each startup’s journey, key milestones, and growth metrics—ensuring a seamless experience for users exploring the portfolio.
Pedal Invest Overview
An engaging introduction to Pedal Invest, setting the stage for startup investments. This section highlights the platform’s commitment to bridging ambitious founders with visionary investors, fostering high-growth opportunities through strategic funding and mentorship.
Landing Section
A minimal yet impactful visual introducing PedalStart’s core philosophy of building ideas into successful businesses. Highlights include key achievements like 45+ startups accelerated and a thriving community of over 3000 startups.
Pushing the Hustlers
A dynamic showcase of PedalStart's contributions to startup fundraising. Key highlights include 25CR+ total funds raised and 12CR+ invested directly, reinforcing their focus on execution over pitch.
The Hustlers
Showcasing the startups and founders driving innovation with PedalStart. This section highlights the thriving entrepreneurial spirit, featuring company logos and numbers that reflect their journey and achievements.
Startup Showcase
A detailed glance at PedalStart’s thriving startup ecosystem. This section presents a bento-grid design that offers an intuitive and structured view of each startup’s journey, key milestones, and growth metrics—ensuring a seamless experience for users exploring the portfolio.
Pedal Invest Overview
An engaging introduction to Pedal Invest, setting the stage for startup investments. This section highlights the platform’s commitment to bridging ambitious founders with visionary investors, fostering high-growth opportunities through strategic funding and mentorship.
Landing Section
A minimal yet impactful visual introducing PedalStart’s core philosophy of building ideas into successful businesses. Highlights include key achievements like 45+ startups accelerated and a thriving community of over 3000 startups.
Pushing the Hustlers
A dynamic showcase of PedalStart's contributions to startup fundraising. Key highlights include 25CR+ total funds raised and 12CR+ invested directly, reinforcing their focus on execution over pitch.
The Hustlers
Showcasing the startups and founders driving innovation with PedalStart. This section highlights the thriving entrepreneurial spirit, featuring company logos and numbers that reflect their journey and achievements.
Startup Showcase
A detailed glance at PedalStart’s thriving startup ecosystem. This section presents a bento-grid design that offers an intuitive and structured view of each startup’s journey, key milestones, and growth metrics—ensuring a seamless experience for users exploring the portfolio.
Pedal Invest Overview
An engaging introduction to Pedal Invest, setting the stage for startup investments. This section highlights the platform’s commitment to bridging ambitious founders with visionary investors, fostering high-growth opportunities through strategic funding and mentorship.
Duroflex – “Reimagining Sleep Online”
Duroflex – “Reimagining Sleep Online”
Duroflex – “Reimagining Sleep Online”
Overview :
Duroflex is a leading sleep solutions brand with a strong presence in the e-commerce space. The project involved a complete website redesign, prioritizing a mobile-first approach to enhance user experience. The goal was to create a seamless and intuitive navigation flow, educate users on sleep products, and align the digital experience with the brand’s marketing and sales strategies.
Overview :
Duroflex is a leading sleep solutions brand with a strong presence in the e-commerce space. The project involved a complete website redesign, prioritizing a mobile-first approach to enhance user experience. The goal was to create a seamless and intuitive navigation flow, educate users on sleep products, and align the digital experience with the brand’s marketing and sales strategies.
Overview :
Duroflex is a leading sleep solutions brand with a strong presence in the e-commerce space. The project involved a complete website redesign, prioritizing a mobile-first approach to enhance user experience. The goal was to create a seamless and intuitive navigation flow, educate users on sleep products, and align the digital experience with the brand’s marketing and sales strategies.
Mobile-First Design
A comprehensive showcase of Duroflex’s mobile-first approach, featuring intuitive and visually engaging screen designs. This redesign prioritizes user experience, ensuring effortless navigation, informative product displays, and a seamless shopping journey tailored for mobile users.
Homepage Transformation
A dynamic before-and-after showcase highlighting the evolution of Duroflex’s homepage. The redesign enhances visual appeal, improves navigation, and creates a more engaging user experience—seamlessly aligning with the brand’s marketing and sales objectives.
Mobile-First Design
A comprehensive showcase of Duroflex’s mobile-first approach, featuring intuitive and visually engaging screen designs. This redesign prioritizes user experience, ensuring effortless navigation, informative product displays, and a seamless shopping journey tailored for mobile users.
Homepage Transformation
A dynamic before-and-after showcase highlighting the evolution of Duroflex’s homepage. The redesign enhances visual appeal, improves navigation, and creates a more engaging user experience—seamlessly aligning with the brand’s marketing and sales objectives.
Mobile-First Design
A comprehensive showcase of Duroflex’s mobile-first approach, featuring intuitive and visually engaging screen designs. This redesign prioritizes user experience, ensuring effortless navigation, informative product displays, and a seamless shopping journey tailored for mobile users.
Homepage Transformation
A dynamic before-and-after showcase highlighting the evolution of Duroflex’s homepage. The redesign enhances visual appeal, improves navigation, and creates a more engaging user experience—seamlessly aligning with the brand’s marketing and sales objectives.
Hero MotoCorp – “A World on Wheels”
Hero MotoCorp – “A World on Wheels”
Hero MotoCorp – “A World on Wheels”
Overview :
The Hero MotoCorp Europe launch website was designed to introduce the brand’s expansion into the European market. A key highlight of the project was the development of a smooth scroll interaction that dynamically showcases Hero’s global presence and highlights the European countries where the brand is launching. The design ensures a seamless user experience, effectively communicating the brand’s vision while maintaining visual appeal and engagement.
Overview :
The Hero MotoCorp Europe launch website was designed to introduce the brand’s expansion into the European market. A key highlight of the project was the development of a smooth scroll interaction that dynamically showcases Hero’s global presence and highlights the European countries where the brand is launching. The design ensures a seamless user experience, effectively communicating the brand’s vision while maintaining visual appeal and engagement.
Overview :
The Hero MotoCorp Europe launch website was designed to introduce the brand’s expansion into the European market. A key highlight of the project was the development of a smooth scroll interaction that dynamically showcases Hero’s global presence and highlights the European countries where the brand is launching. The design ensures a seamless user experience, effectively communicating the brand’s vision while maintaining visual appeal and engagement.
Hero MotoCorp in Europe
A bold and engaging introduction to Hero MotoCorp’s European expansion. This section sets the stage with a dynamic visual presence, reinforcing the brand’s global stature while inviting users to explore its journey into the European market.
Global Presence Interaction
An immersive scroll experience showcasing Hero MotoCorp’s global footprint and its expansion into the European market. Designed and optimized for smooth performance, this interaction highlights key regions dynamically, ensuring an engaging and informative journey for users.
Hero MotoCorp’s Innovation Engine
Focusing on Hero MotoCorp’s commitment to technological advancement, this section highlights the brand’s drive to lead in mobility solutions. The design showcases the cutting-edge research and sustainability initiatives that support Hero’s growth, reinforcing the brand’s forward-thinking vision as it expands into the European market.
Hero MotoCorp’s Global Network
Highlighting Hero MotoCorp's strategic partnerships, this section showcases the brand's collaborative efforts with industry leaders worldwide. These alliances play a crucial role in expanding Hero’s reach and fostering innovation, paving the way for success in the European market and beyond.
Engage with Hero MotoCorp
This section features a user-friendly contact form, inviting visitors to reach out directly for inquiries, feedback, or support. By providing essential contact details, users can easily connect with Hero MotoCorp's team, ensuring prompt and personalized assistance. This design element enhances user engagement and reinforces the brand's commitment to customer satisfaction.
Hero MotoCorp in Europe
A bold and engaging introduction to Hero MotoCorp’s European expansion. This section sets the stage with a dynamic visual presence, reinforcing the brand’s global stature while inviting users to explore its journey into the European market.
Global Presence Interaction
An immersive scroll experience showcasing Hero MotoCorp’s global footprint and its expansion into the European market. Designed and optimized for smooth performance, this interaction highlights key regions dynamically, ensuring an engaging and informative journey for users.
Hero MotoCorp’s Innovation Engine
Focusing on Hero MotoCorp’s commitment to technological advancement, this section highlights the brand’s drive to lead in mobility solutions. The design showcases the cutting-edge research and sustainability initiatives that support Hero’s growth, reinforcing the brand’s forward-thinking vision as it expands into the European market.
Hero MotoCorp’s Global Network
Highlighting Hero MotoCorp's strategic partnerships, this section showcases the brand's collaborative efforts with industry leaders worldwide. These alliances play a crucial role in expanding Hero’s reach and fostering innovation, paving the way for success in the European market and beyond.
Engage with Hero MotoCorp
This section features a user-friendly contact form, inviting visitors to reach out directly for inquiries, feedback, or support. By providing essential contact details, users can easily connect with Hero MotoCorp's team, ensuring prompt and personalized assistance. This design element enhances user engagement and reinforces the brand's commitment to customer satisfaction.
Hero MotoCorp in Europe
A bold and engaging introduction to Hero MotoCorp’s European expansion. This section sets the stage with a dynamic visual presence, reinforcing the brand’s global stature while inviting users to explore its journey into the European market.
Global Presence Interaction
An immersive scroll experience showcasing Hero MotoCorp’s global footprint and its expansion into the European market. Designed and optimized for smooth performance, this interaction highlights key regions dynamically, ensuring an engaging and informative journey for users.
Hero MotoCorp’s Innovation Engine
Focusing on Hero MotoCorp’s commitment to technological advancement, this section highlights the brand’s drive to lead in mobility solutions. The design showcases the cutting-edge research and sustainability initiatives that support Hero’s growth, reinforcing the brand’s forward-thinking vision as it expands into the European market.
Hero MotoCorp’s Global Network
Highlighting Hero MotoCorp's strategic partnerships, this section showcases the brand's collaborative efforts with industry leaders worldwide. These alliances play a crucial role in expanding Hero’s reach and fostering innovation, paving the way for success in the European market and beyond.
Engage with Hero MotoCorp
This section features a user-friendly contact form, inviting visitors to reach out directly for inquiries, feedback, or support. By providing essential contact details, users can easily connect with Hero MotoCorp's team, ensuring prompt and personalized assistance. This design element enhances user engagement and reinforces the brand's commitment to customer satisfaction.
Flexprice – “Simplifying Smart Pricing”
Flexprice – “Simplifying Smart Pricing”
Flexprice – “Simplifying Smart Pricing”
Overview :
The goal of this project was to create an engaging, user-centric landing page for FlexPrice.ai, a platform offering dynamic pricing solutions. This project involved designing and developing the FlexPrice.ai landing page from scratch, taking it from concept to live deployment. The design focuses on a clean, modern aesthetic with clear calls to action and seamless navigation, ensuring that visitors can easily understand the value proposition of FlexPrice.ai. By focusing on user experience, the page is optimized to drive conversions while maintaining a professional and innovative look that aligns with the platform's brand.
Overview :
The goal of this project was to create an engaging, user-centric landing page for FlexPrice.ai, a platform offering dynamic pricing solutions. This project involved designing and developing the FlexPrice.ai landing page from scratch, taking it from concept to live deployment. The design focuses on a clean, modern aesthetic with clear calls to action and seamless navigation, ensuring that visitors can easily understand the value proposition of FlexPrice.ai. By focusing on user experience, the page is optimized to drive conversions while maintaining a professional and innovative look that aligns with the platform's brand.
Overview :
The goal of this project was to create an engaging, user-centric landing page for FlexPrice.ai, a platform offering dynamic pricing solutions. This project involved designing and developing the FlexPrice.ai landing page from scratch, taking it from concept to live deployment. The design focuses on a clean, modern aesthetic with clear calls to action and seamless navigation, ensuring that visitors can easily understand the value proposition of FlexPrice.ai. By focusing on user experience, the page is optimized to drive conversions while maintaining a professional and innovative look that aligns with the platform's brand.
Welcome to FlexPrice.ai
This section serves as the first point of contact for visitors, offering a concise introduction to the platform's dynamic pricing solutions. With a clean design and strong value proposition, it immediately conveys the benefits of using FlexPrice.ai. The bold visuals and clear call-to-action invite users to explore further, ensuring an engaging and seamless first impression.
FlexPrice’s Open Architecture
This section showcases FlexPrice’s innovative billing engine, highlighted through a custom Lottie animation. The animation visually explains the flexibility and functionality of FlexPrice’s composable billing and metering system, emphasizing its scalability and adaptability to meet diverse business needs. The engaging animation helps users quickly grasp the platform’s technical capabilities, enhancing their understanding of how FlexPrice can optimize billing processes.
Simplifying Complex Solutions
In this section, visuals have been created to clearly explain FlexPrice’s core functionalities, including pricing plans, usage metering, and cost monitoring. The easy-to-understand graphics break down complex processes, making it simple for users to grasp how FlexPrice helps businesses manage pricing strategies and track usage in a transparent, efficient way. These visuals aim to streamline the user experience, offering clarity and reinforcing FlexPrice’s value proposition.
Interactive Savings Calculator
This interactive section allows users to explore how FlexPrice can help them save money by adjusting their monthly recurring revenue (MRR) range. By clicking on different price points, users can instantly see the cost savings FlexPrice offers, providing a hands-on experience that clearly demonstrates the value of the platform. The interactive design enhances user engagement while helping them visualize the financial benefits of adopting FlexPrice.
Welcome to FlexPrice.ai
This section serves as the first point of contact for visitors, offering a concise introduction to the platform's dynamic pricing solutions. With a clean design and strong value proposition, it immediately conveys the benefits of using FlexPrice.ai. The bold visuals and clear call-to-action invite users to explore further, ensuring an engaging and seamless first impression.
FlexPrice’s Open Architecture
This section showcases FlexPrice’s innovative billing engine, highlighted through a custom Lottie animation. The animation visually explains the flexibility and functionality of FlexPrice’s composable billing and metering system, emphasizing its scalability and adaptability to meet diverse business needs. The engaging animation helps users quickly grasp the platform’s technical capabilities, enhancing their understanding of how FlexPrice can optimize billing processes.
Simplifying Complex Solutions
In this section, visuals have been created to clearly explain FlexPrice’s core functionalities, including pricing plans, usage metering, and cost monitoring. The easy-to-understand graphics break down complex processes, making it simple for users to grasp how FlexPrice helps businesses manage pricing strategies and track usage in a transparent, efficient way. These visuals aim to streamline the user experience, offering clarity and reinforcing FlexPrice’s value proposition.
Interactive Savings Calculator
This interactive section allows users to explore how FlexPrice can help them save money by adjusting their monthly recurring revenue (MRR) range. By clicking on different price points, users can instantly see the cost savings FlexPrice offers, providing a hands-on experience that clearly demonstrates the value of the platform. The interactive design enhances user engagement while helping them visualize the financial benefits of adopting FlexPrice.
Welcome to FlexPrice.ai
This section serves as the first point of contact for visitors, offering a concise introduction to the platform's dynamic pricing solutions. With a clean design and strong value proposition, it immediately conveys the benefits of using FlexPrice.ai. The bold visuals and clear call-to-action invite users to explore further, ensuring an engaging and seamless first impression.
FlexPrice’s Open Architecture
This section showcases FlexPrice’s innovative billing engine, highlighted through a custom Lottie animation. The animation visually explains the flexibility and functionality of FlexPrice’s composable billing and metering system, emphasizing its scalability and adaptability to meet diverse business needs. The engaging animation helps users quickly grasp the platform’s technical capabilities, enhancing their understanding of how FlexPrice can optimize billing processes.
Simplifying Complex Solutions
In this section, visuals have been created to clearly explain FlexPrice’s core functionalities, including pricing plans, usage metering, and cost monitoring. The easy-to-understand graphics break down complex processes, making it simple for users to grasp how FlexPrice helps businesses manage pricing strategies and track usage in a transparent, efficient way. These visuals aim to streamline the user experience, offering clarity and reinforcing FlexPrice’s value proposition.
Interactive Savings Calculator
This interactive section allows users to explore how FlexPrice can help them save money by adjusting their monthly recurring revenue (MRR) range. By clicking on different price points, users can instantly see the cost savings FlexPrice offers, providing a hands-on experience that clearly demonstrates the value of the platform. The interactive design enhances user engagement while helping them visualize the financial benefits of adopting FlexPrice.
Other Experience & Work
Other Experience & Work
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