Sarthak UpretiSenior Product Designer
Insights

Short pieces, written when there's something to say.

Written from shipped work rather than theory. The argument, the trade-off it cost, and what happened after. No filler to hit a word count.

01
Onboarding is the only feature every user ships withWhy the least glamorous phase kept winning the prioritisation argument at Noise.
6 MIN READ
02
What “AI-native” looks like when it isn’t a demoThe actual loop: research in conversation, briefs as source of truth, staged sign-offs, code last.
7 MIN READ
03
Designing for a stress purchaseWhat changes when the buyer is not browsing, and the deadline is the real competitor.
6 MIN READ